To understand where public relations and investor communications are headed, we analyzed over 39,000 press releases distributed in 2025. The data is clear: success now depends on a careful balance between AI-readability and human trust. More than 50% of news activity on the TMX Newsfile network is now driven by AI bots from OpenAI and Microsoft. Yet these systems rely on human-verified facts to ground their answers. We have entered a “ zero-click ” reality, where Generative

In 2025, more than 39,000 press releases distributed through Newsfile offer a clear lens into how public companies are communicating with the market. At this scale, individual announcements fade into the background, and what emerges instead are patterns . The language companies choose reveals how industries are evolving, where credibility is being built, and what investors are being asked to trust. Last year, this analysis focused on identifying the most common keywords by i

According to TMX Newsfile data, OpenAI and Microsoft now account for more than 50% of all AI activity detected reading TMX Newsfile press releases, showing how deeply these systems engage with corporate news.

AI isn’t just a future trend. It’s already reshaping how press releases are read, shared, and discovered today. The audience for your news is no longer only human. Journalists, analysts, and investors still matter, but now AI systems are scanning, indexing, and summarizing your announcements at scale. Here are a few numbers that show the size of this shift: 78% of companies now use AI in at least one function ( McKinsey, 2025 ) 92% of Fortune 500 companies are using OpenAI's

Recognition press releases are a powerful tool for building credibility. In this seventh post in our blog series, we’re sharing 11 smart...

"Our company has issued news releases for over 25 years, often repeating our requirements with new providers. For the past six years,...

When your company’s earnings news hits the market, stock prices can react in milliseconds. A 2025 UC San Diego study analyzing over 89...

Many public companies struggle to maintain investor visibility and engagement between earnings announcements or major financial events....

"Newsfile’s targeted distribution significantly increased our brand visibility and credibility, helping us stand out in a competitive...

In this blog series, we explore various reasons to send a press release and provide tips on how to do it effectively. Our goal is to help...