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  • Writer's pictureMelissa Strle

17 Most Popular Social Media Platforms in 2023

You may be ready to launch your social media marketing strategy. But, do you know which social media platforms are the most popular in 2023? Indeed, social media adoption and usage is increasing. For example, in 2022 there were 4.74 billion active social media users. Use social media platforms to promote your press releases. This will enhance your digital marketing and public relations results.

The most popular social media platforms, along with insights from global social media and digital statistics in 2023, will give you the intel you need to upgrade your company's marketing efforts.

Most Popular Social Media Platforms

Find more statistics at Statista

TikTok Leads Growth in Social Media Platforms

Social media marketing on TikTok is hugely popular in 2023. Actually, it is increasingly used to promote and sell products.

This means, you can watch, create and share short videos online. Furthermore, entertainment, comedy and informational videos have been going viral. In addition, beauty, fashion, personal finance & cooking are popular topics.

You can change your marketing strategy into fun and quirky messages with this top platform.

Unsurprisingly, TikTok's popularity is expected to continue to grow in 2023. For instance, advertising revenue is expected to grow 55% to $18.04 billion in 2023.

This popular app grew big fast after it acquired rival app in 2017.

The Most Popular Social Media Platforms in 2023

Sources: Oberlo, Hootesuite, Statista, Influencer MarketingHub, SemRush, Corporate Results

Social Media Growth for Meta Platforms - Facebook & Instagram

Meta Platforms is dominating the social media landscape. For example, Meta owns Facebook, Instagram, WhatsApp, Facebook Messenger and Giphy. Furthermore, all of these apps are within the top 7 most popular social media networks worldwide.

Currently, almost 60% of Meta's advertising revenues come from Facebook. But, Instagram is expected to drive advertising revenues in the future.

The company's Strategic Focus is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Additionally, an increase in AI capacity is driving substantially all of capital expenditure growth in 2023.

YouTube as a Top Social Media Platform

YouTube is the second most visited website in the world. In addition, this is just behind Google, who is owned by the same company that owns YouTube.

Undoubtedly, this powerful video platform is useful for any social media marketing strategy. In fact, 500+ hours of content is uploaded every minute.

LinkedIn, Twitter, Reddit & Other Top Social Platforms

Microsoft owns LinkedIn and this popular business platform holds its own in the social media landscape. According to Statista, LinkedIn advertising revenue is expected to increase to $7.7 billion by 2026.

Twitter is in the midst of readying itself for the future after the turmoil it encountered in 2022. For instance, Musk recently unveiled the new Twitter Blue. Don't forget to look at this social app along with the ever popular Reddit.

Keep reading our blog for more information on social media to help your digital marketing strategy.




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