This is the fourth installment of our blog series, where we uncover key newsworthy reasons to send a press release—and this time, it’s all about employee and stakeholder news.
Have you ever wondered if updates about your team or stakeholders are worth announcing? You’re not alone.
Did you know? 37% of workers consider employee recognition crucial to their satisfaction and engagement. Many companies miss opportunities to engage their audience and build trust simply because they don’t recognize these moments as newsworthy.
In this post, you’ll learn when and why to announce milestones like promotions, leadership changes, and shareholder updates—and how to make them impactful for your brand.
Also, be sure to check earlier parts of this blog series, where we covered when to send press releases for product, service, or operational news, event news, and earnings news and financial updates.
Why Announce Employee & Stakeholder News?
Employee and stakeholder press releases aren’t just updates—they’re opportunities.
Sharing these announcements builds trust with your audience, fosters employee pride, and showcases your company’s achievements.
It also highlights your transparency and dedication to stakeholder engagement.
Here’s a closer look at the top reasons to write press releases for employee and stakeholder news.
Key Reasons to Announce Employee & Stakeholder News
We wanted to provide you with the most popular reasons to send press releases about employee and stakeholder news.
These types of corporate press releases emphasize the human touch of your company. As such, they both strike a chord with readers and humanize your brand.
1. Appointment or Change of Board of Directors
When your board of directors changes, your stakeholders want to know.
Most of these types of press releases provide a brief biography of new directors and usually include their work experience and education history.
You can also include a descriptive quote about the new director from another company officer or director, or provide a description of their strategic goals. Examples: Deveron Announces Changes in Board of Directors Brian Christie Joins Forum Board of Directors
2. Appointment or Change of Corporate Officers
Leadership changes signal transformation and growth, and press releases for these announcements can reinforce confidence in your company’s future.
Typically, these news releases include a brief description of the new officer's background and skills.
It is also customary for Chief Executive Officers to provide a quote about new officers, such as Chief Financial Officers or Chief Legal Officers. Alternatively, outgoing CEOs can provide a quote about incoming CEOs.
In addition to this, you may also disclose incentive stock options granted to the new corporate officer.
Examples:
Maple Gold Appoints New Chief Financial Officer to Management Team Copper Standard Announces Appointment of Chief Executive Officer Defence Appoints New Interim Chief Executive Officer Oracle Commodity Holding Appoints Chief Legal Officer
3. Promotions
Celebrate internal achievements! Announcing promotions shows your commitment to employee growth and boosts morale across the company. This may also attract talented new hires who believe that their work efforts will not go unnoticed.
Consider including a photo of your company's promoted employee to make the announcement more personal and impactful.
1st Source Corporation Announces the Promotion of Andrea Short to President Novra Promotes Rodney Allan to Group President
4. Employee Awards
Recognizing employee awards showcases your company's positive culture.
Whether your employee stands out internally or is a trailblazer in the industry, announcing their achievement with a press release humanizes your brand and inspires others.
Including a photo of the award recipient adds a personal touch.
Example:
5. Retirements, Resignations, or Deaths
Announcing retirements, resignations, or deaths requires a careful and thoughtful approach.
Ensure you announce retirements with gratitude and recognize the service of resigning employees.
You can also honour the memory of lives lost by acknowledging their time at your company and sharing important information and memories about them.
Examples:
Sona Nanotech Announces Director Retirement Yangaroo Announces Resignation of Chief Financial Officer Austin Gold Announces Passing of Director Benjamin D. Leboe
6. Stakeholder News
Updates like ownership changes or shareholder shifts are crucial for your company's transparency.
Not only this, but a well-written press release about shareholders can reassure investors and minimize stock speculation.
Examples:
CleanTech Announces Shares for Salary with Senior Management to Align with Shareholder Interest Givex Announces Shareholder Approval of Arrangement
Additional Tips for Employee & Stakeholder News Releases
Craft Clear Headlines: Start with impactful headlines like “Company X Appoints New CEO” or “Celebrating 10 Years of Employee Excellence.”
Use Visuals: Include high-quality images of employees or executives where appropriate.
Add Quotes: Include a quote from or about the employee or executive being featured to add a personal touch.
Be Transparent: For sensitive topics like layoffs or resignations, focus on clarity and empathy.
Sending timely press releases about employee and stakeholder news keeps your audience informed, builds trust, shows your personal side, and highlights your company’s professionalism and transparency.
