In this blog series, we’ve covered key reasons to send press releases about Product or Service News and Event News. Now, as we move into Q4, it’s the perfect time to focus on Earnings News & Financial News. Importantly, this news shapes investor perceptions and stock market reactions.
In the field of investor relations, accuracy, compliance, and the timing of earnings press releases are top concerns for many companies. This is because even minor errors can lead to significant consequences.
So, how can you ensure your earnings news and financial news effectively cover all the bases?
How do you accurately tell the full story of your company’s financial performance?
Read below for our top 9 reasons to send press releases for earnings news and financial news.
9 Top Reasons to Write a Press Release for Earnings News & Financial Updates
Many companies regularly send press releases about earnings news and financial news.
Without a doubt, these types of press releases are highly popular and sought after by investors and stakeholders.
Your company can increase transparency and keep investors and stakeholders informed by sending press releases about the following nine financial announcements.
TABLE OF CONTENTS:
1. Quarterly or Annual Earnings News & Financial Results
Press releases about quarterly and annual earnings announcements lead the charge in the corporate financial news world.
Furthermore, these press releases cover earnings, expenses, assets, liabilities, EBITDA, and more.
These types of press releases inform shareholders and stakeholders about the overall financial performance of your business.
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2. Press Releases of Other Financial News & Key Filings
In addition to annual and quarterly reports, there are many other reports featuring financial information like annual information forms (AIFs), prospectuses, Form 40-Fs and material change reports.
In fact, these reports highlight your company's important financial changes, risks, or opportunities and this may influence your corporate performance.
Essentially, these types of news announcements are considered pieces of crucial financial news that impact your investors' decisions.
The following press releases feature information from these types of reports.
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3. Announce Dates for the Release of Earnings News & Financial Results
The following press release examples announce when each company will release annual or quarterly financial results.
These types of press releases are crucial for keeping investors informed about the timing of financial results.
That is, these press releases provide transparency into your company's financial matters which can increase investor and stakeholder trust.
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4. Dividend Announcements
Some companies distribute dividends to shareholders and others do not.
But if your company does distribute dividends, then you may be likely to send press releases that announce the declaration of dividends to shareholders.
According to the Corporate Finance Institute, the different types of dividends include:
Cash – The most common dividend, paid in cash directly to shareholders, usually via wire transfer or check.
Stock – Dividends paid by issuing new shares, proportional to the shares already owned by investors.
Assets – Dividends paid in non-cash assets like securities or real estate, though this is rare.
Special – A one-time dividend, paid outside the company’s regular schedule, often due to excess cash.
Common – Refers to dividends paid to common shareholders, not the form of payment.
Preferred – Dividends paid to preferred shareholders, a different class than common shareholders.
Other – Dividends paid through less common financial assets like options, warrants, or shares in spin-offs.
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Looking for more ways to maximize your press releases? Check out our Ultimate Collection of 103 Press Release Ideas to discover more opportunities.
5. Stock Price Changes from Earnings News or Other Factors
When there’s a significant change in your company's stock price from earnings news reports or other factors, it's important to communicate this to manage speculation.
For example, a timely press release can explain these fluctuations and help reassure your investors about the level and direction of your company's stock price.
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6. Stock Offerings or Buybacks
Your company can raise money when it issues new shares through stock offerings. Actually, many businesses issue stocks and shares when they need funds for research and development, expansion, or other growth opportunities.
In contrast, your company may initiate share buybacks, which reduces the number of outstanding shares. In effect, this boosts the value of the remaining stock and returns profits to your investors.
Both of these actions directly impact your company's shareholders. So, it’s important to communicate these actions clearly.
Press releases about stock offerings and buybacks should explain strategies, reduce speculation, and maintain investor confidence.
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7. Debt Financing
When your company raises money through loans or bonds, it's borrowing money that must be repaid.
In this case, you can send a press release about the debt financing, to inform investors about your company's financial strategy.
Furthermore, you can provide details on how the funds will be used and demonstrate your company’s confidence in its ability to meet repayment obligations.
Not to be missed, press releases about repayments and refinancing also fit very well in this category.
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8. Capital Expenditure (CapEx) & Budget Updates
If your company is making significant investments in new projects, assets or infrastructure, then this news falls under Capital Expenditure (CapEx). For example, purchasing equipment or property is a common CapEx announcement.
Sending press releases about CapEx updates allows you to communicate the rationale behind these investments and how they align with your company’s growth plans.
Additionally, sharing budget updates provides transparency. This also helps investors understand how the company is allocating resources to drive expansion and future long-term performance.
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LEARN ABOUT SENDING YOUR FINANCIAL NEWS:
For Canadian press releases & filings:
For U.S. press releases & filings:
9. Restructuring
If your company restructures, it may organize itself in a way to help it operate more effectively.
This can include a restructuring of a financial item like debt. In addition, it can include a restructuring of your businesses' operations.
View the press releases below to see examples of corporate restructuring news.
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Why Earnings News and Financial Updates Matter
Both earnings news and other financial updates are essential components of your company’s financial story.
In fact, including balance sheets, cash flow reports, earnings releases, and other financial updates in your press releases helps investors get a clearer picture of your company’s financial health. This information also gives them insights into future prospects.
In our Ultimate Collection of 103 Press Release Ideas, we discuss additional financial topics like productivity updates and recapitalizing financials.
