91% of businesses use video as a marketing tool - maintaining an all-time high since we started tracking this data in 2016. (Wyzowl, 2024)
Using multimedia in press releases can elevate your message and make your news stand out. In today’s content-heavy world, adding videos, images, and other multimedia makes press releases far more engaging—helping you capture attention and boost shareability.
The number of digital video viewers worldwide is more than 3.3 billion, highlighting the enormous potential audience your content can reach.
Journalists look for stories that stand out, and incorporating multimedia helps make your news capture their attention.
In this blog, we’ll share five video examples that show why multimedia in press releases matter. You’ll see how videos can boost engagement and make your message more impactful.
Why Videos Are Essential in Multimedia Press Releases
1. Press Releases with Videos Get Higher Engagement
Including video in a press release significantly boosts engagement. Actually, 88% of video marketers say video is crucial to their strategy.
Short-form videos (30-60 seconds) are the most effective, according to 39% of marketers. Keeping videos concise makes it easier for your audience to consume and share your content.
2. Multimedia in Press Releases Helps Rank Higher on Search Engines
Want more people to see your news?
Press releases with multimedia—especially videos— are known to rank better in search engines like Google. In fact, Backlinko reports that multimedia elements like videos can act as quality signals for Google's algorithm.
By including multimedia in press releases, you make your content more engaging and this increases its chances of appearing on the first page of search results.
The end result for your news is greater exposure.
3. Build a Stronger Connection with Your Audience Through Multimedia
Videos have the power to create an emotional connection.
Whether you’re introducing a new product, celebrating a milestone, or announcing big news, videos can help your audience feel the emotion behind your message.
This emotional engagement is key to making your press release memorable.
5 Press Releases Using Videos and Multimedia to Make an Impact
The following press release examples with videos demonstrate how effective video can be in driving engagement and impact.
This press release includes a video interview with the Realbotix Corp. CEO, discussing the integration of AI with human-like robots.
Including interviews with the executive team in a press release adds credibility and helps put a human face on a corporate message. It also builds trust—people want to see who’s behind the brand and not just read about it.
Click to view video
BTV’s press release video highlights multiple companies in mining and tech. It weaves their stories into a compelling narrative that captures viewers' attention.
You can use a similar approach to showcase different aspects of your business—such as product lines or innovations—keeping your audience engaged with a cohesive, dynamic story.
Click to view video
Nextech3D.ai's press release features a video discussing the launch of their new GPT AI 3D product solutions. The initiative is led by Hareesh Achi, who brings over a decade of experience from Microsoft and Meta.
The video features insights from CEO Evan Gappelberg, highlighting how the advanced AI technology enhances productivity and creates scalable 3D environments for augmented and virtual reality.
By using multimedia in press releases, Nextech3D.ai makes complex information more accessible and engaging, helping investors understand the full potential of their offerings.
Click to view video
4. BMO Closes the Market to Celebrate Equity Through Education 20th Anniversary
BMO marks the 20th anniversary of its Equity Through Education program with a video capturing the celebratory ringing of the closing bell with the TMX Group.
The video features BMO leaders and partners celebrating the initiative's 20-year journey, during which nearly C$32 million has been donated to support approximately 5,500 students.
By showcasing the people behind the program, this video connects viewers emotionally to BMO’s mission, making it a powerful tool for sharing their impactful story.
Click to view video
5. CEO Clips - Cassiar Gold's Exploration in British Columbia
BTV’s CEO Clips features a short video from Cassiar Gold Corp., highlighting their exploration efforts in Northern British Columbia.
This press release video dives into their work on the Table Mountain Cassiar South vein system and the Taurus bulk tonnage deposit, showcasing the exciting potential of their 59,000-hectare flagship district.
The use of multimedia in press releases gives investors a quick, engaging look at Cassiar Gold's progress and future plans. Therefore, it makes complex exploration details easy to grasp.
Click to view video
Adding multimedia in press releases helps your message stand out, resonates emotionally, and makes complex information accessible.
By incorporating videos and other multimedia, you increase your chances of capturing attention, boosting shareability, and ultimately driving greater engagement.
Ready to elevate your press releases? Use these examples as inspiration and start integrating videos and other multimedia to make your next announcement truly impactful.
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