This is the latest installment in our blog series, where we explore key reasons to send a press release—this time focusing on business expansion news.
Have you ever wondered whether your company’s growth, restructuring, or partnerships are newsworthy? You’re not alone.
Did you know? Public companies that announce mergers, acquisitions, or IPOs through press releases increase investor confidence and media coverage. Many businesses miss opportunities to build credibility simply because they don’t communicate these milestones effectively.
In this post, you’ll discover why and when to send a press release for major business changes—whether it’s announcing a merger, launching an IPO, or opening a new office.
Also, check out earlier posts in this blog series, where we covered when to send press releases for product news, financial updates, event news and employee announcements.
Why Announce Business Expansion News?
Business expansion and strategic press releases aren’t just updates—they’re opportunities.
Announcing major moves like IPOs, mergers, or expansions builds trust, attracts investors, and strengthens your company’s reputation.
It also keeps your stakeholders informed and ensures you control the message.
Here’s a closer look at the top reasons to write press releases for business expansion and strategic news.
6 Key Reasons to Announce Business Expansion News
Here’s a closer look at the top 6 reasons to send a press release about your company’s expansion, reorganization, or major business decisions.
1. Initial Public Offering (IPO)
If you’re taking your company public, investors, analysts, and media outlets want to hear about it. An IPO press release helps build excitement and credibility ahead of the launch.
Most IPO press releases include stock exchange details, pricing, and your company’s future vision. Adding a quote from leadership reinforces confidence in your growth.
Examples: Roberto Resources Inc. Completes Initial Public Offering and Lists on CSE Max Resource Announces Initial Public Offering for Australian Subsidiary Medicus Pharma Ltd. Announces Pricing of US$4.0M Initial Public Offering in the United States
2. Merger, Acquisition, or Takeover
If your company is merging with or acquiring another business, your stakeholders need to understand what’s changing and why. A press release reassures employees, customers, and investors by outlining key details.
You should include transaction specifics, leadership changes, and how the deal benefits your company’s future. A strong quote from executives will reinforce trust.
First Majestic Completes Acquisition of Gatos Silver Searchlight Innovations Announces Amendment of Merger Agreement with Riverboat Energy Spackman Equities Group Inc. Announces Closing of its Reverse Takeover with Crystal Planet Limited and Completion of Share Consolidation
3. Joint Venture or Strategic Partnership
Forming a new partnership or joint venture? Announcing it positions your company as an industry leader and builds credibility.
Be sure to highlight why the partnership matters, how it benefits customers, and what both companies bring to the table. A joint statement from leadership adds authority and reinforces collaboration.
Examples: IsoEnergy and Purepoint Announce 2025 Plans for Joint Venture Star Navigation Announces Joint Venture Agreement with ProAce Business Solutions Inc. Tate & Lyle and BioHarvest Announce Partnership to Drive the Future of Ingredients Through Botanical Synthesis Technology CBTS and RTI Announce Partnership Enabling Retail Transformation with Advanced Managed Services
4. New Business Opening
Expanding into a new market or launching a new subsidiary? A press release spreads the word and attracts customers, investors, and partners.
Be sure to include location details, key services or products, and a statement from leadership on the expansion.
Examples: Launch Wisely Releases New "Done For You" Marketing Service Happy Belly's PIRHO Fresh Greek Grill Announces the Opening of its Newest location in the City of Calgary, Alberta
5. Relocation of Headquarters or Office
Moving to a new office signals growth, cost efficiency, or a strategic shift. A press release keeps stakeholders informed and manages expectations.
These announcements should include your new location, why you’re moving, and how it benefits employees and operations.
Examples: HIVE Digital Technologies Announces Relocation of Head Office to San Antonio, Texas and Transition to US GAAP Reporting TNS Conveyancing Announces Relocation to New Melbourne CBD Address Admora Partners Relocates to Tower 22 District in Dallas' Creative Urban Core
6. Regional, Domestic, or Global Expansion
Expanding into a new region or country? A press release demonstrates your company’s growth and market leadership while attracting media attention.
Most expansion announcements include the markets being entered, the reason behind the expansion, and expected business impact.
Examples:
Altima Energy Announces Strategic Expansion in Richdale Production Area
Green River Gold Corp. Announces an Expansion into the Real Estate Development Business
GeoClerk Launches Canada Expansion at PDAC 2024
Key Reasons to Announce Corporate Restructuring News
1. Divestiture or Selling of Assets
Selling part of your business or divesting assets? A press release helps clarify why the move makes sense and reassures investors and customers.
These announcements should include what’s changing, why it’s happening, and how it impacts both entities moving forward.
Examples: Sylogist Announces Divestiture of its Managed IT Services DivisionBritannia Life Sciences Announces Strategic Divestiture of UK Operating SubsidiaryNewpath Enters LOI to Sell Northshore Gold Project
2. Corporate Reorganization
If your company is undergoing a restructuring, transparency is key. A well-crafted press release manages expectations and reassures stakeholders about your long-term strategy.
Make sure to explain why the restructuring is happening, how it affects employees, and what changes to expect.
Examples: SOL Global Announces Strategic Reorganization of Non-Solana AssetsOlympia Financial Group Inc. Announces Strategic Reorganization of its Currency & Global Payments DivisionRadio Fuels Announces Spin-Out of Elliot Lake Assets and Strategic Reorganization as an Investment Issuer
3. Restructuring, Downsizing or Workforce Reduction
Announcing layoffs or operational changes can be challenging, but a press release helps control the narrative and reassures stakeholders.
Be transparent about why the downsizing is happening, how you’re supporting employees, and what’s next for your company.y.
Examples:
DGTL Holdings Inc. Reports on Restructuring Efforts and Annual General and Special Shareholders MeetingGood Natured Products Inc. Announces Restructuring of Business Operations to Pursue Sale & Investment Process
4. Leveraged Buyout or Spin-Off
A leveraged buyout (LBO) or spin-off can transform your company’s financial structure and strategic direction. A press release clarifies the move for investors and media.
Make sure to include transaction details, strategic reasons for the decision, and what’s next for both companies.
Examples: Wellfield Announces Spin-Off Initiatives and Trade ResumptionTherma Bright to Spin Off Consumer Product Portfolio to Create Two Publicly Traded CompaniesRiverside Resources Announces Spin-Out of Ontario Gold Projects into New Company, Blue Jay Gold Corp, for Existing Shareholders
Tips for Writing Compelling Business Expansion News Press Releases
Use these tips to craft an impactful business expansion press release that resonates with your audience.
Create a Strong Headline: Clearly state the type of expansion—merger, acquisition, IPO, or new market entry.
Explain the Strategic Impact: Highlight how this growth benefits your company, investors, or customers.
Include Key Details: Add financial figures, timelines, and relevant operational insights.
Feature Leadership Quotes: Reinforce credibility with insights from executives.
Encourage Action: Direct readers to investor calls, reports, or contact information.
Announcing business expansion news through a press release helps you build credibility, attract investors, and keep stakeholders informed.
Whether you’re launching an IPO, merging with another company, or expanding into new markets, sharing these milestones ensures your audience hears the news directly from you.
By crafting clear, strategic press releases, you can maximize visibility and reinforce your company’s growth story.
