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Why Some Press Releases Generate 240× More AI Activity Than Others
Disclosure Intelligence Series How disclosure works in modern capital markets What separates exceptional announcements from the rest? In a companion analysis, TMX Newsfile found little evidence that formatting techniques and keyword strategies alone increase AI visibility. This raises a more important question: if formatting alone doesn't explain AI visibility, what does? This study examines the characteristics associated with the announcements generating the highest levels o
Jul 224 min read


What Drives AI Visibility in Press Releases? 21,000+ Releases Challenge Common Claims
Disclosure Intelligence Series How disclosure works in modern capital markets Can press releases be optimized for AI discovery solely through formatting and keyword strategies, as commonly suggested? As AI becomes an increasingly important gateway to corporate information, a growing number of recommendations suggest that formatting techniques and keyword strategies can improve AI visibility, despite limited empirical evidence. While formatting may support readability, this an
Jul 224 min read


Mining and Energy Press Releases Generated 15% More AI Activity Than Tech
Disclosure Intelligence Series How disclosure works in modern capital markets A May 2026 TMX Newsfile analysis found that mining and energy press releases generated higher levels of AI activity per release than Technology & Innovation announcements. The study analyzed AI crawler activity across approximately 220 press releases distributed through TMX Newsfile’s network over a 72-hour period. Results showed that AI systems are actively processing mining and energy press releas
May 272 min read


12 Reasons to Write a Press Release for Event News
In this blog series, we explore various reasons to send a press release and provide tips on how to do it effectively. Our goal is to help...
Jul 22, 20245 min read


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