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Human Attention Fades Faster Than AI Views After Press Release Publication
Disclosure Intelligence Series How disclosure works in modern capital markets Human and AI views begin at almost the same pace after a press release is published. A new TMX Newsfile analysis examined when observed human and AI views occurred during the first 72 hours after publication. Nearly 70% of observed views from both audiences occurred within the first 12 hours. As time passed, however, the distribution of those views began to differ. The findings show how press releas
51 minutes ago2 min read


Which Corporate Announcements Get the Most Attention? Human and AI Views Tell a Different Story
Disclosure Intelligence Series How disclosure works in modern capital markets Not all corporate announcements attract the same level of attention. A new TMX Newsfile analysis examined approximately 30,000 press releases distributed through TMX Newsfile between January 1 and August 31, 2026, comparing observed human and AI views across six common announcement types. The results show that views varied by announcement type, and the categories attracting the most human attention
14 hours ago3 min read


Before You Distribute: A Press Release Checklist for IR and Communications Teams
The final review of a press release is often the last opportunity to catch a problem before an announcement becomes public. A date copied from an earlier release. A number that changed during the approval process. A quote attributed to the wrong title. A link that no longer works. These details can be easy to overlook when several people have reviewed multiple versions of the same document. For investor relations and communications teams, a final check should go beyond spelli
Aug 314 min read


What News Leads Are Catching Before Corporate Press Releases Go Public
WHY EXPERIENCED EDITORIAL REVIEW STILL MATTERS AS AI BECOMES MORE COMMON IN CORPORATE COMMUNICATIONS A press release can be grammatically correct and still contain a problem. An incorrect stock ticker may be spelled perfectly. An outdated date may look normal. A paragraph generated with AI may read smoothly while containing an inconsistent name, title or fact. Once distributed, these details matter because corporate information can move quickly across media outlets, financia
Aug 315 min read


Why Some Press Releases Generate 240× More AI Activity Than Others
Disclosure Intelligence Series How disclosure works in modern capital markets What separates exceptional announcements from the rest? In a companion analysis, TMX Newsfile found little evidence that formatting techniques and keyword strategies alone increase AI visibility. This raises a more important question: if formatting alone doesn't explain AI visibility, what does? This study examines the characteristics associated with the announcements generating the highest levels o
Jul 224 min read


What Drives AI Visibility in Press Releases? 21,000+ Releases Challenge Common Claims
Disclosure Intelligence Series How disclosure works in modern capital markets Can press releases be optimized for AI discovery solely through formatting and keyword strategies, as commonly suggested? As AI becomes an increasingly important gateway to corporate information, a growing number of recommendations suggest that formatting techniques and keyword strategies can improve AI visibility, despite limited empirical evidence. While formatting may support readability, this an
Jul 224 min read


How to Structure Press Releases for Machine Readability
Disclosure Intelligence Series How disclosure works in modern capital markets When a press release is distributed, most issuer teams consider the communication complete. But in reality, this is the point at which another audience begins reading it. Search engines, AI models, financial data platforms, and brokerage systems start processing corporate announcements within seconds of publication. Before many investors read a press release, machines identify companies, extract key
Jun 305 min read


U.S. Disclosure Without the Extra Work: How DLP Resources Simplifies OTC Reporting
For many public issuers, expanding into new markets means more to manage. As disclosure extends across Canada and the United States, even core tasks like distributing and posting press releases can involve additional steps, systems, and coordination. For DLP Resources Inc., a publicly traded mineral exploration company, the focus has been on keeping the distribution and cross-border posting of its news simple. “They seamlessly post our news on the OTC Markets site. I don’t ev
Jun 293 min read


Mining and Energy Press Releases Generated 15% More AI Activity Than Tech
Disclosure Intelligence Series How disclosure works in modern capital markets A May 2026 TMX Newsfile analysis found that mining and energy press releases generated higher levels of AI activity per release than Technology & Innovation announcements. The study analyzed AI crawler activity across approximately 220 press releases distributed through TMX Newsfile’s network over a 72-hour period. Results showed that AI systems are actively processing mining and energy press releas
May 272 min read


How AI Reads Press Releases: 75.8% of Activity Occurs Within the First 24 Hours
Disclosure Intelligence Series How disclosure works in modern capital markets When a press release is distributed, most issuer teams treat the process as complete. In reality, this marks the point at which AI systems begin processing, interpreting, and positioning the announcement for the market. To better understand how press releases are processed in modern markets, TMX Newsfile analyzed AI crawler activity across a 72-hour window following press release distribution. The s
May 264 min read


Managing Global Disclosure from Australia: How Adyton Resources Handles Cross-Border Reporting
For global mining companies, disclosure does not happen in a single market or a single time zone. It is continuous, time-sensitive, and often coordinated across continents. Adyton Resources is a TSX Venture-listed exploration company operating in Papua New Guinea, with its team based in Australia. In this environment, disclosure is not just about generating information. It is about executing it with precise timing and coordination across time zones. “The ability to file 24/7
Apr 273 min read


Entering U.S. Markets? Your Disclosure Strategy Needs to Change
Disclosure Intelligence Series How disclosure works in modern capital markets Most companies treat a U.S. stock exchange listing as a structural milestone. In practice, it represents something more significant. Entering U.S. markets is not just a listing event. It is a fundamental shift in how a company’s information is communicated, interpreted, and acted on. As of March 2026, 187 TSX and TSX Venture issuers are interlisted on U.S. exchanges, within a broader group of 258 i
Apr 235 min read


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