Disclosure Intelligence Series How disclosure works in modern capital markets What separates exceptional announcements from the rest? In a companion analysis, TMX Newsfile found little evidence that formatting techniques and keyword strategies alone increase AI visibility. This raises a more important question: if formatting alone doesn't explain AI visibility, what does? This study examines the characteristics associated with the announcements generating the highest levels o

Disclosure Intelligence Series How disclosure works in modern capital markets Can press releases be optimized for AI discovery solely through formatting and keyword strategies? As AI becomes an increasingly important gateway to corporate information, a growing number of recommendations suggest that specific formatting techniques and keyword strategies alone can improve AI visibility. To evaluate these claims, TMX Newsfile analyzed more than 9.3 million AI interactions across

Disclosure Intelligence Series How disclosure works in modern capital markets When a press release is distributed, most issuer teams consider the communication complete. But in reality, this is the point at which another audience begins reading it. Search engines, AI models, financial data platforms, and brokerage systems start processing corporate announcements within seconds of publication. Before many investors read a press release, machines identify companies, extract key

Disclosure Intelligence Series How disclosure works in modern capital markets A May 2026 TMX Newsfile analysis found that mining and energy press releases generated higher levels of AI activity per release than Technology & Innovation announcements. The study analyzed AI crawler activity across approximately 220 press releases distributed through TMX Newsfile’s network over a 72-hour period. Results showed that AI systems are actively processing mining and energy press releas

Disclosure Intelligence Series How disclosure works in modern capital markets When a press release is distributed, most issuer teams treat the process as complete. In reality, this marks the point at which AI systems begin processing, interpreting, and positioning the announcement for the market. To better understand how press releases are processed in modern markets, TMX Newsfile analyzed AI crawler activity across a 72-hour window following press release distribution. The s

What makes a press release rise above the rest? We analyzed the most successful press releases of 2025 to see what caught attention and why. This year’s review looks at total views from human readers and AI systems across the top five hundred public company press releases distributed through TMX Newsfile in 2025. These views come from all of Newsfile’s general distribution channels, such as Yahoo and Apple. They reflect how audiences discovered and engaged with each announcem

According to TMX Newsfile data, OpenAI and Microsoft now account for more than 50% of all AI activity detected reading TMX Newsfile press releases, showing how deeply these systems engage with corporate news.

AI isn’t just a future trend. It’s already reshaping how press releases are read, shared, and discovered today. The audience for your news is no longer only human. Journalists, analysts, and investors still matter, but now AI systems are scanning, indexing, and summarizing your announcements at scale. Here are a few numbers that show the size of this shift: 78% of companies now use AI in at least one function (McKinsey, 2025) 92% of Fortune 500 companies are using OpenAI's te

Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors...

According to a PwC report, 72% of business leaders termed AI as a “business advantage.”