7 Press Release Ideas for Marketing & Branding Updates (+ real examples)
- Melissa Strle
- Apr 30
- 4 min read
Many public companies struggle to maintain investor visibility and engagement between earnings announcements or major financial events. It’s easy to focus all communication efforts around quarterly results, but staying consistently visible is key to building lasting investor trust.
Strategic press release ideas like launching new campaigns, refreshing your brand, or unveiling a new website offer visibility opportunities between earnings calls. More companies are using these press releases to stay relevant and avoid falling behind.
These types of announcements help you stay top-of-mind with investors, analysts, and the media — and show you're actively building momentum.
In this edition of our “Reasons to Announce” series, explore seven marketing and branding press release ideas you can use to stay visible and build trust between financial updates.
Explore more press release ideas in our “Reasons to Announce” series:
1. Launching a New Campaign
Investor awareness and marketing campaigns are often launched around key milestones like financings, exploration activity, or new listings.
Announcing these campaigns through a press release not only increases visibility, but also helps manage messaging and set expectations in advance of material news.
Public companies frequently use these updates to communicate their outreach strategy, especially when partnering with third-party marketing firms or targeting broader investor audiences.
Examples:
2. Signing Marketing Services Agreements
Announcing a marketing or investor relations agreement shows you're proactively increasing visibility and engagement. These agreements often support upcoming milestones—like financings, drill results, or rebrands—and help control the company narrative across investor channels.
Recent examples, like Azincourt and Primary Hydrogen, outline targeted digital campaigns and regional investor outreach. Nova Pacific pairs its marketing update with a new advisory board member, signaling a coordinated push to grow awareness and credibility.
Examples:
These press releases help investors see the broader strategy behind your outreach efforts.
3. Sponsoring Strategic Events
Sponsoring conferences, community programs, or industry initiatives helps demonstrate that your company is actively participating in relevant conversations and supporting long-term sector growth.
Examples:
These press releases show companies using sponsorships to increase brand visibility with targeted professional groups. Highlighting your involvement can help attract attention from new stakeholders and emphasize your commitment to advancing industry goals.
4. Rebrands, Brand Refreshes, and Strategic Repositioning
Rebrands and brand refreshes often signal a shift in market strategy, product focus, or company vision. These updates can help reposition your company with investors, signal momentum, or support expansion efforts.
Examples:
Announcements tied to broader strategy shifts—such as expansion into new markets, new leadership, or a tech-forward repositioning—can drive renewed investor interest.
5. Changing a Company Name or Logo
Announcing a new company name or logo often signals a strategic shift. These updates may reflect a refined business focus, a broader brand evolution, or structural changes like a share consolidation.
It’s also a way to keep shareholders and the market informed during transitions.
Examples:
Use your press release to explain why the change was made. Whether you’re aligning with a new industry direction or refreshing your visual identity, clarity helps investors understand your momentum and vision.
6. Ticker Symbol Changes
Ticker changes may seem minor, but they help align your brand across exchanges, especially during rebrands or uplistings. Announcing them keeps investors informed and prevents confusion.
Examples:
Symbol changes show attention to detail and reinforce operational credibility.
7. Launching a New Website or Investor Portal
Launching a new corporate website or investor portal shows you're focused on accessibility, transparency, and modern investor engagement. These updates are often timed to reflect growth or new phases of your company strategy.
Examples:
Investor websites are often the first impression for shareholders and analysts, so announcing them can build trust and signal strategic momentum.
Why These Marketing & Branding Press Release Ideas Matter
Strategic updates like campaign launches, rebrands, and website upgrades help shape investor perception and reinforce your market position. Companies that stay visible between earnings build stronger brand equity and long-term shareholder trust.
Want even more inspiration? Explore our Ultimate Collection of 103 Press Release Ideas for a comprehensive list of announcements companies are using to stay visible and relevant.
Need help planning your next strategic announcement? We're here to support you.
Talk to the TMX Newsfile team. We help public companies of all sizes distribute trusted, targeted news releases that get noticed—by investors, analysts, and the media.
Contact us today.
