How Interaction Partners Enables North American IR Distribution From Switzerland With One Click

For European investor relations firms, global reach is no longer a nice to have. It is an expectation.

For Interaction Partners, a Swiss based provider of investor relations software and financial communications services, the challenge was not capability. It was geography.

By partnering with TMX Newsfile, they found a way to bridge the gap between European markets and North American press release distribution through a shared approach to execution.

“Switzerland and Canada really do seem to share a mindset. Calm, pragmatic, and quietly getting things done while others are still giving keynote speeches about it.” - Kilian Mayer, Managing Director, Interaction Partners

North American IR Distribution From Switzerland

Expanding investor reach across borders requires both infrastructure and alignment.

About Interaction Partners

Interaction Partners is a Swiss provider of investor relations and financial communications software and services. The company supports issuers and IR teams through tools that streamline investor engagement, disclosure workflows, and communication with the market.

As demand for cross border visibility increased, their clients began asking for reliable North American news distribution that could integrate directly into existing IR workflows.

The Challenge

Before working with TMX Newsfile, Interaction Partners could not offer North American distribution as part of their platform.

That limitation created friction. Clients had to manage additional vendors, manual steps, or external processes to reach investors in Canada and the United States.

To remain competitive and scalable, the team needed a solution that was:

• Integrated into their existing platform

• Highly automated

• Reliable for capital markets disclosure

• Easy for clients to use without additional effort

The Solution: Automating North American Press Release Distribution

TMX Newsfile enabled Interaction Partners to embed North American news distribution directly into their workflow.

The result is simple by design.

“We now can offer a North American distribution to our clients, and the only thing they have to do for that is to tick one more box. They love it.” - Kilian Mayer, Managing Director, Interaction Partners

No new systems. No manual filings. No operational burden added to the Swiss based team.

Why TMX Newsfile

What stands out is not just the technology, but the way the partnership is approached. From the initial discovery phase through implementation, the focus remains on building a practical bridge between European workflows and North American distribution.

TMX Newsfile does not simply provide a service. The team works closely with Interaction Partners to design an integration that fits their existing platform and business model.

“The team’s solution oriented approach stood out immediately. Every contact I had at TMX Newsfile was driven by a focus on finding a solution that works for both parties.” - Kilian Mayer, Managing Director, Interaction Partners

This approach eliminates much of the friction typically associated with international service agreements. By aligning with a partner that shares a similar professional philosophy, Interaction Partners is able to embed North American distribution as a core part of its own platform.

The result is a fully automated workflow that requires minimal ongoing effort. It also creates a new revenue stream that runs almost entirely in the background, while strengthening Interaction Partners’ market acceptance across Switzerland and Europe.

The Result

Today, Interaction Partners offers North American distribution as an integrated part of its service offering. Key outcomes include:

• Clients benefit from one click access to global news distribution.

• The firm benefits from expanded capability and recurring revenue.

• Operations remain lean, predictable, and scalable.

  
  

For Swiss issuers, this also simplifies the complexity of North American disclosure and enables compliant distribution without introducing additional systems or manual processes.

It is a practical solution built for firms that value execution over excess.

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In an industry often driven by noise, tools, and promises, the success of this partnership comes down to shared values.

Calm. Pragmatic. Focused on getting the job done.

By aligning with a partner that mirrors its own approach, Interaction Partners is turning a geographic limitation into a competitive advantage.