Press Release Distribution for Continuous Disclosure: Saturn Oil & Gas Cuts Delays
- Melissa Strle
- Nov 25
- 3 min read
Updated: Dec 1
Saturn Oil & Gas, a publicly traded Canadian energy producer, needed a faster and more efficient disclosure workflow to support their continuous news cycle. After encountering delays with a competing newswire, the company turned to TMX Newsfile for a solution that delivered speed, simplicity, and dependable, high-touch service.
“TMX Newsfile makes our continuous disclosure process efficient, straightforward, and reliable.” — Cindy Gray, VP Investor Relations, Saturn Oil & Gas
This case study is based on insights provided by Cindy Gray, Vice President of Investor Relations at Saturn Oil & Gas.
About Saturn Oil & Gas
Saturn Oil & Gas is a TSX-listed Canadian energy company committed to responsible development, operational transparency, and consistent communication with shareholders. As an active public issuer, Saturn manages a steady cadence of press releases, regulatory filings, and time-sensitive disclosures — all of which require a streamlined, dependable workflow.
The Challenge
Before partnering with TMX Newsfile, Saturn relied on a competing newswire platform. While functional, it created unnecessary friction:
Loading and preparing a press release often took longer than it should.
Approval timing was slowed by the system’s inefficiencies.
The platform wasn’t built for fast-moving IR environments where minutes matter.
As a TSX-listed issuer, Saturn relies on press release distribution for continuous disclosure to keep the market informed quickly and accurately.
The Saturn IR team needed a disclosure partner that could match the pace and precision required for public-company communication.
Why TMX Newsfile Was the Right Fit
Saturn Oil & Gas selected TMX Newsfile because it delivered across the core areas that matter most to public issuers: speed, ease of use, strong service support, and a simplified partnership model.
Service Excellence
A defining part of Saturn’s experience has been the quality of support provided by the TMX Newsfile team.
Cindy Gray highlighted the impact of this hands-on approach:
“Everything is going very well and Newsfile delivers great service.” — Cindy Gray, VP Investor Relations, Saturn Oil & Gas
Cindy’s experience reflects the broader service standard TMX Newsfile provides — fast responses, knowledgeable support, and service aligned with capital markets requirements.
Speed & Efficiency
One of Saturn’s biggest challenges was how long it took to load and prepare releases on their previous platform. With TMX Newsfile, the difference was immediate.
Releases now load quickly, supporting tighter internal approval timelines and helping the IR team stay fully aligned with continuous disclosure obligations.
Ease of Use
The intuitive design of the Newsfile portal removed friction from the workflow. Saturn’s team found the platform simple, logical, and fast — making their entire release process more predictable and easier to manage.
A Unified, Simplified Partnership
Another major benefit for Saturn was the ability to consolidate all distribution and disclosure services under one clear, easy-to-understand contract.
This clarity reduces administrative complexity and gives the IR team confidence in both budget planning and workflow consistency.
Results
Since adopting TMX Newsfile, Saturn Oil & Gas has experienced measurable improvements:
Noticeably faster press release preparation
A smoother, more reliable continuous disclosure workflow
Dependable, high-touch service during time-sensitive announcements
Simplified contracting and year-round support
Stronger confidence in accuracy, timing, and compliance
Saturn’s results reflect a consistent experience across the TMX Newsfile platform—faster workflows, high-touch support, and a more efficient continuous disclosure process.
A Standout Success
One of the most impactful outcomes was Newsfile’s ability to package all services into a single, streamlined contract.
For a public issuer with recurring disclosure cycles, this predictability and clarity are invaluable.
Final Perspective
Cindy shared a guiding principle that mirrors the mindset behind TMX Newsfile’s service approach:
“Never stop giving 110% in everything you do, and it's not the mistakes we make in life that people remember — it's how you deal with them.” — Cindy Gray, VP Investor Relations, Saturn Oil & Gas
At TMX Newsfile, this commitment shows up in responsive, knowledgeable support and a platform built to help issuers communicate confidently with the market.
One Word to Describe TMX Newsfile
“Excellent.”
A single word Cindy Gray uses to sum up the speed, reliability, and service quality Saturn depends on for timely, compliant disclosure.
TMX Newsfile supports issuers with fast, compliant press release distribution and efficient SEDAR+ and EDGAR filings. If your team is exploring ways to streamline continuous disclosure, we’re here to help.
