The Most Successful Press Releases of 2025: How AI and Human Attention Shifted the Landscape

What makes a press release rise above the rest? We analyzed the most successful press releases of 2025 to see what caught attention and why.

This year’s review looks at total views from human readers and AI systems across the top five hundred public company press releases distributed through TMX Newsfile in 2025. These views come from all of Newsfile’s general distribution channels, such as Yahoo and Apple. They reflect how audiences discovered and engaged with each announcement.

Key Insights from the Most Successful Press Releases of 2025

What the Data Shows

The data revealed several clear patterns in how both AI systems and human readers discovered and engaged with corporate news in 2025.

AI driven visibility played a stronger role this year.

Announcements involving technology, cryptocurrency, artificial intelligence, or major funding consistently received higher levels of AI views.

Some releases were discovered primarily by AI systems.

A small group of announcements across the whole network received more than 75% of their visibility from AI activity. These were typically highly technical or capital-focused updates.

Some top releases were driven almost entirely by human readers.

Several top performing releases, including the Medicus Pharma announcement, received almost all of their visibility from human readers. This shows that biotech updates, operational progress, and major corporate decisions continue to draw strong direct attention from investors.

Strong performers stood out across several categories.

A handful of announcements rose to the top of the rankings. These releases attracted noticeably more visibility than the rest of the dataset and did so because they presented clear financial results, meaningful operational progress, or structured and well defined updates.

Human readers were drawn to updates that felt concrete and credible.

Releases with clear financials, real progress, or specific milestones earned the strongest human readership.

Biotech, mining, energy, and clean technology continued to attract strong human readership.

International and multilingual announcements also performed better than expected.

Why this matters

Press releases are being discovered in more ways than before. Some are surfaced quickly by AI systems, while others draw strong direct readership from investors looking for clear updates.

Human readership played a major role in the strongest performing releases, especially in categories related to clinical development, mining updates, and financial results. Some of these releases ranked highly even though they had almost no AI activity.

Understanding both patterns helps show what actually captures attention today.

How AI Changed Press Release Visibility in 2025

AI activity emerged as a meaningful second audience in 2025. Large language models and news discovery tools surfaced releases that had clear structure, specific numbers, and topical relevance. Announcements involving AI, digital assets, clinical milestones, or major financing often saw elevated AI views.

Releases with especially high AI activity

A small number of announcements stood out for unusually strong AI discovery, including releases where more than 75% of total visibility came from AI systems. These were typically highly technical or capital-focused updates with clear metrics and strong topical signals.

These releases shared common traits. They included well-structured information, specific outcomes, and explicit actions. In other words, details that AI systems can quickly scan, understand, and elevate in search results.

At the same time, several of the highest ranking releases had less than 1% AI views, which demonstrates that human engagement continues to drive visibility for areas such as biotech, mining, and financial disclosure.

What Made Press Releases Successful in 2025

AI systems amplified stories tied to technology and capital.

Announcements involving artificial intelligence, blockchain, crypto treasury strategies, or significant funding attracted unusually strong AI views. These topics contain structured information that AI systems tend to surface quickly and distribute widely.

Human readers continue to value clarity, credibility, and measurable outcomes

Earnings updates, dividends, drilling results, acquisition news, and clinical milestones consistently earned the highest direct readership. Investors gravitated toward releases that delivered specific results rather than broad strategic commentary.

Mining and energy remained reliable audience drivers

Mining updates in particular drew steady attention throughout the year. Clear metrics, transparent reporting, and the material nature of these announcements made them strong performers among human readers.

Biotech releases captured highly engaged audiences

Clinical trial progress, research milestones, and new partnerships saw sustained human readership. These updates tend to attract technically informed readers who follow developments closely.

International releases performed better than expected

Multilingual announcements, including several German-language releases from Metavista3D, saw strong readership from highly specialized technical communities.

Crypto treasury news surged in visibility

Announcements involving bitcoin acquisitions and digital asset strategies drew attention across both AI and human audiences. These updates were among the most widely shared inside financial AI ecosystems.

The Top 10 Most Successful Press Releases of 2025

The following releases ranked highest based on total views and the combined effect of human and AI engagement. This is a selection from the broader dataset.

1. DiagnaMed Announces CFO Transition

Leadership changes remained one of the most trusted categories in corporate disclosure. Nearly all of the activity for this announcement came from human readers, reinforcing how valuable clarity and transparency are in senior management updates.

Click to view press release

Takeaway: Clean and direct leadership announcements continue to perform extremely well.

2. Worksport Reports Q2 Revenue Growth and Profitability Momentum

Investors responded strongly to Worksport’s clear explanation of revenue growth and margin expansion. Financial updates that show specific progress continue to earn high levels of human readership.

Click to view press release

Takeaway: When a company has measurable progress to report, it should lead with those specific numbers.

3. Apollo Biowellness Provides 2025 Outlook

Forward-looking guidance was a major trust signal again this year. Investors want to understand both near-term operations and long-term expectations, and Apollo’s clear framing of future plans drew strong readership.

Click to view press release

Takeaway: Guidance and outlook updates help frame expectations and build credibility.

4. Silver Dollar Resources Sells Ranger Page Project

The release stands out because it clearly outlines the project update and terms of the sale. Mining audiences value direct, easy-to-follow information, and this announcement delivered exactly that.

Click to view press release

Takeaway: Clear and specific mining transactions consistently earn strong engagement.

5. Equinox Gold and Calibre Mining Combine to Create a Major Americas Producer

Scale, consolidation, and strategic rationale made this announcement one of the strongest human-performing releases of the year. Large mining combinations consistently attract attention when the strategy is clear.

Click to view press release

Takeaway: Significant transactions always draw interest when the strategic value is well explained.

6. Phio Pharmaceuticals Announces U.S. Manufacturing Agreement

Operational updates in biotech tend to attract highly engaged readers. This agreement signaled maturity in Phio’s development pipeline, which helped drive strong human readership.

Click to view press release

Takeaway: Biotech audiences reward clarity around manufacturing readiness and clinical preparation.

7. Metavista3D Unveils Digital 3D Microscope in German Language Release

This announcement stood out because a highly specialized technical audience interacted with it at meaningful levels. The international format did not limit engagement and may have supported discoverability among targeted engineering communities.

Click to view press release

Takeaway: Well focused international releases can outperform expectations.

8. PlasCred Receives 5 Million Dollar Sustainability Grant

A meaningful capital grant combined with a clean-energy initiative created strong investor interest. ESG-linked funding remained a reliable driver of visibility in 2025.

Click to view press release

Takeaway: ESG funding announcements continue to attract broad investor attention.

9. Metavista3D Presents at Society for Information Display Conference in Detroit

Technical presentations often draw niche but highly engaged readers, and this update was no exception. Engineering and research-focused audiences responded strongly to the announcement.

Click to view press release

Takeaway: Industry conferences can be excellent visibility drivers for specialized companies.

10. Medicus Pharma Completes Acquisition of Antev Limited

Medicus Pharma’s update attracted strong attention by combining a major acquisition with clear clinical milestones. The release outlined significant market opportunities and detailed Phase 2 study designs, which helped drive elevated biotech readership.

Although less than 1% of its views came from AI systems, it still ranked among the top performers. This shows how strongly biotech readers respond to specific clinical milestones and major corporate updates.

Click to view press release

Takeaway: Biotech releases that combine major transactions with clear clinical milestones and defined market opportunities reliably generate strong visibility.

What 2025 Taught Us About Successful Press Releases

Several themes appeared consistently across the highest performing releases:

• Numbers carried more weight than adjectives.

• Structured writing increased AI visibility.

• Clear milestones helped build human trust.

• Human driven visibility remained dominant in biotech updates, mining news, and major corporate announcements.

• Human interest was consistently strong in sectors where updates contained measurable scientific or operational results.

• Clarification updates and operational progress outperformed expectations.

• International releases received more attention than usual.

Across all categories, the strongest releases managed to resonate with both human readers and AI systems.

How Issuers Can Optimize Their Press Releases for 2026

For human readers

• Lead with the most material fact.

• Use clear numbers and short paragraphs.

• Highlight outcomes and strategic progress.

For AI systems

• Use consistent terminology.

• Be explicit when describing actions and results.

• Include specific metrics when possible.

• Avoid vague or overly promotional language.

For investor relations outcomes

• Connect each announcement to long-term strategy.

• Maintain consistent messaging from quarter to quarter.

• Ensure news flow reinforces credibility and trust.
  

2025 Introduced a New Visibility Landscape

The year made one thing clear. Press releases are no longer interpreted only by human investors. AI systems play a measurable role in how information is ranked, summarized, and shared across the digital ecosystem. Companies that understand this shift will be better positioned to communicate effectively in 2026 and beyond.

TMX Newsfile is committed to measuring both human and AI readership. This provides issuers with a new level of clarity about how their disclosure actually performs.

Need Help Crafting a Successful Press Release

TMX Newsfile helps companies communicate material information clearly and effectively for both human audiences and AI systems. Our editorial team works with issuers to ensure that each announcement is structured for maximum visibility and engagement.