What 39,000 Press Releases Reveal About Industry Priorities in 2025

In 2025, more than 39,000 press releases distributed through Newsfile offer a clear lens into how public companies are communicating with the market.

At this scale, individual announcements fade into the background, and what emerges instead are patterns. The language companies choose reveals how industries are evolving, where credibility is being built, and what investors are being asked to trust.

Last year, this analysis focused on identifying the most common keywords by industry. This year, the data points to something deeper. An analysis of keyword frequency across more than 39,000 press releases reveals not only what companies are saying, but how they communicate growth, risk, and value in a changing market.

This is the story that language tells about 2025.

What Changed in 2025

An Executive Snapshot

The shift from 2024 to 2025 was unmistakable. Across sectors, companies moved away from speculative language and toward communication focused on what is already built, operating, and producing results.

In Energy and Resources, exploration remained important, but drilling activity and results rose sharply, signaling a stronger emphasis on proving value.

In Technology, the language shifted away from innovation led narratives and toward platforms, systems, and security.

In Consumer Goods and Retail, brands increasingly spoke like technology businesses, emphasizing services, platforms, and digital reach rather than traditional retail language.

In Healthcare and Pharmaceuticals, disclosures centered on clinical activity, patient related outcomes, and measured development milestones, reflecting an emphasis on progress that can be tracked and verified.

For issuers and investor relations teams, these shifts matter. The language used in press releases increasingly influences how prepared a company appears and how much confidence investors place in its ability to deliver.

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Energy and Resources

A Shift Toward Execution

Disclosure shifted from potential to proof, with results and drilling activity taking center stage.

The Energy and Resources sector remained the largest contributor to press release volume in 2025, but the tone of disclosure shifted meaningfully.

Evidence Over Potential

Gold dominated Energy and Resources disclosures, appearing more than 25,000 times and far exceeding any other keyword in the dataset. Projects were next at the forefront with more than 18,000 mentions.

Exploration continued to appear frequently with more than 14,000 mentions, followed closely by drilling at over 11,000 mentions. Results appeared at a comparable scale.

Execution now matters as much as discovery.

This shift aligns with investor emphasis on tangible progress and verifiable outcomes. Land positions alone are no longer sufficient. Markets are rewarding evidence.

Capital activity alongside operations

Capital formation language such as offering, placement, proceeds, and financing appeared frequently in Energy and Resources disclosures throughout 2025. When viewed alongside the prevalence of drilling, results, and completed work programs, issuers are increasingly communicating capital activity in parallel with operational progress rather than in isolation.

Technology and Innovation

A Shift in Disclosure Focus

Technology companies are communicating value through what is already built, deployed, and operating.

Technology disclosures in 2025 reflected a clear change in emphasis, with language increasingly centered on how technology is deployed, secured, and integrated rather than on future promise alone.

The most frequently cited terms were technology, solutions, and platform, all of which significantly outpaced more abstract language such as innovation.

Operational Language Takes Priority

Words associated with delivery and reliability featured prominently throughout the dataset. Security, services, systems, and infrastructure ranked among the most common terms, demonstrating a focus on stability, trust, and operational performance.

Artificial intelligence did not emerge as a dominant standalone keyword. Instead, it appeared implicitly within broader discussions of platforms, data, security, and system architecture. This suggests that AI is increasingly treated as an embedded capability rather than a headline feature.

Value Communicated Through Current Capabilities

Overall, the disclosure language reflects a sector focused on technology that is already deployed, integrated, and operating in market.

Technology companies are communicating value through execution, system integration, and performance, with less emphasis on long term vision and more attention on what is currently in use.

This signals a maturing technology landscape in which credibility is built through demonstrated utility rather than aspirational messaging.

Consumer Goods and Retail

How Consumer Brands are Communicating Business Models

Consumer brands are framing themselves as integrated digital businesses, not just product sellers.

One of the most revealing shifts in the 2025 data emerged from the Consumer Goods and Retail sector.

The most frequently used terms were not product focused. Instead, language centered on business, support, and activity occurring across platforms, channels, and markets.

This was reinforced by the prominence of services, solutions, digital, platform, data, and users, all of which ranked ahead of traditional retail terminology.

Notably absent from the top tier were words tied to physical retail or product attributes.

From Products to Integrated Businesses

Taken together, the data suggests that consumer companies are increasingly communicating as integrated business operators rather than standalone product manufacturers.

Press releases emphasize how offerings function within broader ecosystems, how customers are supported over time, and how value is delivered across digital and physical touchpoints.

In practice, many consumer brands now operate as integrated businesses where technology and service delivery play a central role alongside physical products. Their disclosure language reflects that shift.

Healthcare and Pharmaceuticals

Clinical Progress as the Core Narrative

Healthcare disclosures emphasized measurable clinical progress over broad ambition.

Healthcare and Pharmaceuticals disclosures in 2025 focused on concrete clinical milestones and patient related outcomes, with companies communicating progress through trial activity, study updates, and regulatory steps.

Terms such as clinical, patients, trial, and results appeared consistently throughout the dataset, highlighting an emphasis on measurable progress in drug and therapy development.

Data Driven Updates Over Broad Claims

References to clinical results, studies, research, and development featured prominently, reflecting a sector that communicates advancement through data and defined milestones rather than broad ambition.

Rather than relying on promotional language, issuers framed updates around trial phases, regulatory processes, and observable outcomes, reinforcing the importance of transparency and validation.

Capital Supporting Clinical Advancement

Alongside scientific and patient focused language, capital related terms also appeared frequently. References to funding amounts, including disclosures expressed in millions, were common throughout Healthcare and Pharmaceuticals press releases.

This reflects the capital intensive nature of the sector, where financing activity is closely tied to advancing trials, supporting research programs, and moving therapies through regulatory pathways.

A Sector Defined by Measurable Progress

Overall, Healthcare and Pharmaceuticals disclosures in 2025 reflect an industry focused on advancing therapies through defined clinical pathways, supported by the capital required to sustain development.

Communication centered on patient outcomes, clinical validation, and transparent funding needs, reinforcing the importance of measurable progress in building investor confidence and long term credibility.

Sector Snapshots

Niche but Telling Signals

Smaller sectors reveal how disclosure language shifts once industries mature or globalize.

Arts, Media, and Entertainment

Words like global and digital appear frequently in this category, pointing to an industry that is no longer thinking in regional terms. Many media companies are now launching with international audiences in mind from the start, using digital platforms to reach viewers and users well beyond their home markets.

Travel and Transportation

Operational language is still a core part of travel and transportation disclosures, but it is no longer the whole story. Press releases increasingly highlight service quality and customer experience alongside logistics, suggesting that companies are competing not just on where they can take customers, but on how the journey feels along the way.

Industrial, Manufacturing, and Agriculture

In 2025, press releases from the Industrial, Manufacturing, and Agriculture sector took a measured, no-nonsense tone. Language around statements, securities, and forward-looking information appeared often, reflecting careful attention to compliance, while references to equipment, production, systems, and products pointed to companies focused on what is already operating or being delivered rather than long-range projections.

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How Companies Are Communicating in 2025

Across industries, credibility is increasingly signaled through execution, governance discipline, and operational clarity.

Press releases in 2025 show a clear move toward practical, evidence-driven communication.

Mining companies are emphasizing results and operational progress. Technology firms are focusing on systems, platforms, and tools already in use. Consumer brands are increasingly framing their stories around digital platforms and connected services.

Across sectors, companies gaining attention are not leaning on bold claims or sweeping narratives. Instead, they are using disclosure language to demonstrate execution, governance discipline, and how their businesses are actually operating today.

For issuers and investor relations teams, these patterns matter. The words used in disclosure increasingly shape how credibility is judged and how execution risk is understood. As a distribution partner, Newsfile works closely with issuers to help ensure their disclosures are clear, compliant, and reach the audiences that need to see them.