Do you know the top media outlets in the world where most people get their news? These are the media outlets where it would be beneficial to share your company news because of their widespread reach and good content.
According to the latest research from Pew Research Center, 53% of Americans prefer to get news on digital devices. Furthermore, 33% prefer to get news from television media companies, 7% from radio and just 5% from print publications.
News websites and apps are the most preferred way to get news among digital platforms. But social media, search and podcasts are also popular. In fact, nearly a quarter of Americans get news from podcasts.
Top Social Media Outlets
Social media plays an important role in the news arena as well as in investor relations and public relations. However, with the ever-changing social media landscape, different social platforms are emerging as popular platforms for accessing news. Currently, Facebook is the most popular social platform to access news in Canada.
YouTube and WhatsApp have seen an increased popularity as a news source in Canada from 2019 to 2021, but the firm favorite was still Facebook in 2022, with 21 percent of Canadians surveyed using the social network platform each week for news. Meanwhile Instagram saw a drop in popularity. Amy Watson, Statista
Twitter is known for its news. For example, according to Pew Research Centre, 23% of US adults surveyed use Twitter. In addition, 55% of those users get news on the site regularly.
TikTok has been increasing in popularity and a new study reports that it is the fastest growing news source for UK adults.
Another study reports that 33% of US TikTok users say they regularly get news on their app. Furthermore, this is up from 22% the previous year.
% Of US Adults Who Say They Regularly Get News on Different Social Channels
Frequently, journalists use media news stories and properly written news releases to come up with their own ideas for articles. Actually, the media industry frequently works in tandem with journalists. Twitter is the most preferred method for journalists to obtain news and story ideas.
% of US Journalists Who State the Social Media Sites They Use Most or Second Most Often in Their Jobs
Top Media Outlets in the World
Sharing your companies stories with widespread top media outlets works to your advantage to get your stories or press releases read.
But, you may also want to share your stories with more smaller, focused media outlets. A two-pronged approach works best to ensure your company is getting the widest possible exposure.
Some top news media companies in the world span across several media channels. For example, the BBC operates a television broadcasting channel, along with a news website, social media, a radio station and podcasts.
We’ve compiled a list of the top media outlets in the world for you. You will find that this list covers the following media channels.
Top Media News Websites
Top News Agencies (Wire Services)
Top Newspapers
Top News Television Channels
Top Social Media for News
More Top Media Outlets
Top Media News Websites
To gauge the top news websites where the public views its news, it is important to look at global news website visits. For example, msn.com, nytimes.com and bbc.co.uk lead the way. Interestingly, India and the United Kingdom have a high amount of news website visits.
Top 20 English-language news sites, by number of worldwide visits (mln), August 2022
In Canada, cbc.ca and ctvnews.ca see a significant amount of monthly website visits. In fact, the next closest news site is globalnews.ca, which contains less than half the amount of visits as CTV.
Top English-language news sites in Canada, by number of monthly Canada visits (mln), May 2022
In 2022, CNN, The New York Times and MSN are performing the best for the number of monthly visits to their news sites.
Top 20 English-language news sites in the United States, by number of monthly US visits (mln), May 2022
In the UK, the BBC is a top media outlet and its news website experiences the largest number of monthly visits. Also, the BBC has a sizeable lead over second place The Sun. Actually, The Sun has over 40% less monthly visits to its website compared to the BBC.
Top 20 English-language news sites in the UK, by number of monthly UK visits (mln), May 2022
Top News Agencies (Wire Services)
News agencies collect and distribute news to news subscribing organizations. In other words, a news agency distributes news to newspapers, magazines, radio, television and other users. Agencies were originally formed to provide accessibility to a more larger, global network of news stories.
These wire services or top media outlets hire journalists to write articles that are published on the wire and then sent out to various organizations.
Some of the larger news agencies like Associated Press, Reuters and Bloomberg employ hundreds of journalists around the globe. There are also several regional news agencies as well. The following list comprises top news agencies in the world.
Associated Press
Reuters
Agence France-Presse
Bloomberg News
The Canadian Press
Associated Press (AP)
Headquartered in New York City, the Associated Press (AP) is an independent global news organization that dedicates itself to factual reporting. It was founded in 1946 and is one of the world’s most trusted international sources of fast, accurate, unbiased news in all formats.
AP’s journalists have received 56 Pulitzer Prizes since 1917.
The AP team operates in 250 locations worldwide. Further, as the largest news agency in the world, more than half the world’s population sees AP’s journalism each day. The company sends news and graphics by wire to over 1,700 member newswire and 6,000 member television and radio stations in the United States.
Whether it’s breaking news or covering stories, this team is committed to high standards of journalism.
Reuters
Reuters was founded in 1851 in London, England. It was bought in 2008 by Thomson Corporation of Canada and is now the media division of Thomson Reuters and headquartered in London.
The agency is the second largest in the world and employs 2,500 journalists and 600 photojournalists in approximately 200 locations worldwide.
Agence France-Presse (AFP)
Headquartered in Paris, France and founded in 1835, AFP is the world’s oldest news agency and third largest behind AP and Reuters. With news bureaus in 151 countries and 2,400 employees, this wire service transmits stories, photos, videos and graphics.
Agence France-Presse provides in-depth news coverage of events shaping our world.
Bloomberg News
As a relative newcomer to the news agency market, Bloomberg News was formed in 1990 in New York to deliver financial news reporting to Bloomberg terminal subscribers.
Today, Bloomberg News is an international news agency with 2,700 worldwide reporters and analysts.
The Canadian Press
Established in 1917, The Canadian Press is Canada’s national news agency and headquartered in Toronto, Ontario. Over the years, The Canadian Press has successfully adapted to the ever-changing media landscape.
Currently, The Canadian Press offers a wide variety of print and multimedia content to newspapers, websites, radios, television stations and commercial clients. It also provides content to the Associated Press (AP), its long-time ally in the United States.
Top Newspapers
In recent years, the newspaper industry has been rapidly changing with the advent of new technologies. The industry has transformed from waning print subscriptions to ever-increasing digital or online subscriptions.
Currently, the number of online subscriptions far outweighs those of print subscriptions. Print circulation statistics are readily available. In contrast, digital subscription statistics are not always as attainable.
For example, three of the highest circulated newspapers in the United States – The New York Times, The Wall Street Journal and The Washington Post – have not fully reported their digital circulation to the The Alliance for Audited Media (AAM) in recent years.
If you are looking for the most popular English newspapers, the following list is what you should be aware of.
New York Times
The Wall Street Journal
The Washington Post
USA Today
The Guardian
The Toronto Star
The Globe and Mail
Financial Times
The Economist
Los Angeles Times
The New York Post
New York Times
The New York Times boasts the highest number of subscribers of all newspapers in the United States. In fact, thanks to its successful strategic direction, the subscriber base of this newspaper is now well ahead of those of its competitors.
Currently, The Times has 10.39 million paid subscriptions. Furthermore, there were 9.62 million digital subscriptions and 770,000 print subscriptions by first quarter end in 2022.
During the quarter, the Times bought The Athletic and added an additional 1,233,000 subscriptions.
The company has set a goal of reaching 15 million subscribers by the end of 2027.
Source and date of subscriptions: Quarterly Earnings, March 2022
The Wall Street Journal
The Wall Street Journal is a highly-respected international newspaper focusing on business, politics and economics.
As of March 31, 2022, the Journal had 3,718,000 total subscriptions. This comprised of 3,036,000 digital subscriptions and 650,000 print subscriptions.
Source and date of subscriptions: Quarterly Earnings, March 2022
The Washington Post
In 2013, Amazon founder Jeff Bezos bought the Washington Post for US$250 million. In 2021, Martin Baron, the former Executive Editor of The Washington Post, surmised that Bezos bought the Post because,
“He actually believes in the mission of journalism; that he thinks it’s really important for a democracy; that he believes in democracy quite firmly; and that he thinks it’s important to have an institution like the Washington Post and to make sure that it has a bright future, has a sustainable business model, and can do its work properly.” Martin Baron, Former Executive Editor, The Washington Post
Visual Capitalist reports that The Washington Post has approximately 3 million online subscribers and 159,040 print readers.
Source and date of subscriptions: Visual Capitalist, July 2022 and Press Gazette, June 2022
USA Today
Currently, USA Today has 159,233 print subscriptions and 1.87 million online subscriptions. Furthermore, online subscriptions are expected to reach 2 million by the end of the year.
In 2021, Michael Reed the owner of Gannet-led USA today, announced that he wanted to reach 10 million paid digital subscriptions by 2026.
Source and date of subscriptions: Quarterly Results, June 2022 and Press Gazette, June 2022
The Guardian
In November 2021, this UK-owned newspaper reported that it’s digital subscriptions reached 1,000,035.
The Guardian is well-known for its coverage of politics, the environment, science, social justice, sports and culture,
Source Subscriptions: The Guardian, November 2021
The Toronto Star
The Toronto Star was founded in 1892 and is Canada’s largest daily newspaper by circulation. It is owned by Nordstar Capital LP.
According to The Toronto Star’s 2021 Media Kit, it’s total weekly print and online footprint is 4,874,000.
Source Total Weekly Footprint: 2021 Media Kit
The Globe and Mail
The Globe and Mail has been in print for 178 years and reaches over 6 million print and digital readers each week. It’s prized Report on Business Magazine reaches over 1.5 million readers. It is Canada’s most widely read newspaper on weekday and Saturdays and falls just behind The Toronto Star in circulation.
The Globe uses an artificial intelligence (AI) programme called ‘Sophi’ to help drive digital subscriptions and revenue.
Source of Reach: The Globe and Mail, September 2022
Financial Times
Recently, the Financial Times reached a milestone of 1 million paid digital subscriptions. This publication is expanding globally. In fact, more than half of its subscribers are based outside the UK.
At the present time, more than 20% of its subscriber base is located in the US. In addition, the Financial Times has been busy expanding its readership in the US in particular.
Source and date of subscriptions: Financial Times, March 2022
The Economist
The Economist focuses on current affairs, international business, politics, technology and culture. The company reports more than 1 million subscribers worldwide.
Source and date of subscriptions: The Economist, September 2022
Los Angeles Times
The Los Angeles Times is the largest American newspaper not located on the east coast. It has a print circulation 142,382. According to the company, it has a combined print and online local weekly audience of 4.4 million. Furthermore, its digital-only subscriber base is sitting at 500,000.
This Pulitzer-prize winning newspaper has been covering Southern California for more than 140 years.
Source and date of subscriptions: Los Angeles Times, September 2022 and Press Gazette, June 2022
The New York Post
The average print circulation for The New York Post is 146,649. Parent company News Corp., who also own The New York Times, reports that the Post’s digital network reached 155 million unique users in March 2022. This was 12% higher than the previous years level of 139 million.
Recently, The New York Post has experienced higher earnings.
Source and date of subscriptions: Quarterly Earnings, March 2022 and Press Gazette, June 2022
Top News Television Channels
Television primetime refers to the hours where most people are watching television. It is during these hours that dollars spent on advertising are at a premium. The hours typically run from 8:00 to 10:00pm.
During primetime, Fox News has surpassed ABC as the third highest-rated network in primetime and a top media outlet.
Top cable news networks in the US by number of primetime viewers (000’s), July 2022
Top television news channels in Canada
CBC News Network is a 24-hour English television news channel dedicated to providing Canadians with the biggest stories across Canada and the world. It broadcasts into over 10 million homes in Canada.
Popular programs include The National, The Fifth Estate, Morning Live, Marketplace, The Passionate Eye and Power & Politics.
CTV News Channel broadcasts local, regional, national and international news. It is owned by Bell Media and draws content from CTV news rooms across the country and internationally. W5 is a CTV award-winning program.
Top television news channels in the UK
BBC news is watched by 6 million people each week. The BBC One news channel holds the position as the most watched news channel in the UK. In fact, its lead is quite significant.
The leading TV news channel in the United Kingdom is forecast to be BBC One in 2022, with a share of 72 percent. Amy Watson, Statista
Many viewers also watch BBC Two and Sky News. Sky News has just over 4 million viewers each week.
More Top Media Outlets
There are many worldwide top media outlets that you can use to help share your stories. The following list comprises more top media outlets that play a key role in distributing your companies stories.
Postmedia Network – owns the National Post and Financial Post
Business Insider (Insider) – focuses on business and financial news
Digital Journal – global media platform that publishes 70,000 articles per month
The Google News Initiative is making great strides within the news industry and media outlets to help organize and provide accurate and trustworthy news. In fact, the company is working alongside many publishers and journalists to help develop a healthy news industry and future for news. So far, this initiative has over 7,000 partners in over 120 countries and territories.
If you access media outlets, you will give your story the greatest chance of being noticed. This can benefit your companies bottom line and increase marketing, communications and ultimately sales.
