You may already know how to write a great press release and avoid the worst press release mistakes that companies make. But, there are many different press release ideas that might not occur to you.
Furthermore, if you know the foolproof ways to make sure your press release gets read and you start coming up with more press release topics, your marketing, branding and PR results will improve.
In addition, try tying your press release ideas into current events or interesting trends.
Undoubtedly, this will make your news release even more appealing.
Categories for Press Release Ideas in 2023
Since there are so many different press release ideas that you can write about, it is helpful to organize all your ideas by category. Subsequently, this will make it easier for you to remember what constitutes a great press release topic.
PRODUCT, SERVICE or OPERATIONAL NEWS
BUSINESS ARRANGEMENT PRESS RELEASE IDEAS
EARNINGS & FINANCIAL STATEMENT ANNOUNCEMENTS
EMPLOYEE & STAKEHOLDER NEWS
ENVIRONMENTAL, SOCIAL & GOVERNANCE NEWS (ESG)
EVENT PRESS RELEASE IDEAS
MARKETING & BRANDING
DEVELOPING ORIGINAL CONTENT
RECOGNITION PRESS RELEASE IDEAS
LEGALLY COMPLIANT NEWS
Product, Service or Operational News
When you think of the day-to-day operations of your business, you might think about some great press release examples.
While not exhaustive, the comprehensive list below will get you started thinking about product, service or operational news examples.
New product or service launch
Discontinuing a product or service
Product update
Product partnership or collaboration with another company
Product rebranding or name change
New contracts
Product recalls
Product Purchase
New technology
Government contract
Plant closing
Plant opening
Signing a well recognized client (consent should be given)
Changes in product or service prices
Crisis explained
Major disruptions
Business Arrangement Press Release Ideas
Companies can advance towards specific strategic business goals in many ways. In addition to this, our list below contains some of the most common ways that companies can announce expansions or contractions.
Initial public offering (IPO)
Merger, acquisition or takeover
Joint venture
Divestiture (selling) of assets, subsidiaries, or divisions
Downsizing
Corporate reorganization
Leveraged buyout
Spin-off
New business opening
Relocation
New office
New expansion - regional, domestic, or global
Earnings & Financial Statement Announcements
Earnings and financial statement announcements are among the most anticipated corporate announcements each year.
Moreover, analysts, investors, shareholders, executives, employees and other stakeholders listen to these important announcements. Without a doubt, these announcements have a major impacts on stock prices and notably move markets.
Corporate performance or earnings - annual and quarterly
Earnings forecast
Losses incurred
Dividend announcement
Stock options
Notable changes in stock price activity
Financing and stock offering
Securing credit or business funding (debt offering)
Share buyback
Proxy filing - seeking shareholder votes ahead of annual general meeting
Sales & Inventory
Capital Planning (Capex)
Productivity or production
Financially distressed
Bankruptcy
Accounting and audit procedures
Privatisation
Restructuring company operations for greater efficiencies
Recapitalizing company financials for greater efficiencies
Employee & Stakeholder News
Many companies send out press releases about various employee and stakeholder news. In addition, executive and shareholder changes appear to pop up quite frequently.
Appointment or change of board of directors
Appointment or change of corporate officers (executives)
Retiring manager or director
Resignations or deaths
Promotion
Employee awards
Layoffs
Shareholder news
Change of ownership or shareholders
Environmental, Social & Governance (ESG) News
Great press release examples can be seen announcing sustainability news. Alternatively, this news is known as environmental, social & governance (ESG) or corporate social responsibility (CSR) news.
This is a relatively new category and your company should consider sending out ESG news releases to demonstrate your important efforts towards sustainability.
Making a charitable contribution
Involvement with charity work
Internship programs with educational institutions
Announcing a scholarship
New sustainability efforts
Announce sustainability report
Updates on sustainability reporting efforts
Sustainability recognitions (eg. climate accreditation and water stewardship)
Event Press Release Ideas
During the last few years, the global community was affected by COVID-19. But now, corporate events are back in full swing with no signs of slowing down.
In fact, press releases for events are more popular than ever.
Annual and special corporate meeting
Presenting at a conference
Participating in a local, regional, national or international event
Seminar or tradeshow
Hosting a virtual or live event or seminar
Earnings conference calls
Holiday-related events
Tour of corporate facilities
Sporting event
Media appearance
Marketing & Branding
You might forget about some of the corporate marketing and branding press release examples. Therefore, don't forget to send out these press releases as well.
New sponsorship
Revealing a corporate rebrand
Announcing a new company spokesperson
Promoting a new or updated website
Launching a new campaign
Announcing or hosting a contest or competition
Changing a product name
Changing company name
Developing Original Content
Has your company compiled its own original research or studies? Do you have something helpful to share? Use the following press release examples to highlight your original research.
Sending your original content in a press release helps promote a press release that lives forever.
Research & Development
Survey or poll results
Study or research results
Expert advice or guidance
Industry predictions, forecasts and trends
CEO interview
Announce training and education opportunities
Complimentary information - ebook, whitepaper, newsletter
Recognition Press Release Ideas
By all means, go ahead and toot your corporate horn. Your employees will feel proud to work at your company when word gets out about the great accomplishments you shouldn't keep hidden.
Received company award or accomplishment (eg. Hall of fame)
Giving out an award
Company milestones or anniversaries
Best company to work for
Milestone or certification
Recognition as a leader or strong performer
Achieved an industry ranking
Receiving endorsements
Legally Compliant News
Corporate laws are so complex that most of us don't understand all of the intricacies. But, this shouldn't scare you off. Your stakeholders and the public will appreciate it when you send the following press release examples.
Current and ongoing litigation, lawsuits & regulations - claimant or defendant
Antitrust issues
Insider trading
Licensing agreement
Patent, copyright and trademark
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