To understand where public relations and investor communications are headed, we analyzed over 39,000 press releases distributed in 2025. The data is clear: success now depends on a careful balance between AI-readability and human trust. More than 50% of news activity on the TMX Newsfile network is now driven by AI bots from OpenAI and Microsoft. Yet these systems rely on human-verified facts to ground their answers. We have entered a “ zero-click ” reality, where Generative

Recognition press releases are a powerful tool for building credibility. In this seventh post in our blog series, we’re sharing 11 smart...

"Newsfile’s targeted distribution significantly increased our brand visibility and credibility, helping us stand out in a competitive...

In this blog series, we explore various reasons to send a press release and provide tips on how to do it effectively. Our goal is to help...

Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms...