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  • Writer's pictureMelissa Strle

Newsfile Co-Hosts Calgary Stampede 2022 PR Event

Corporate Calgary was back in a big way for, "The Greatest Show on Earth." Without a doubt, here at Newsfile we were happy to be part of this PR event once again and celebrate Western heritage - yeehaw!

The 2022 Calgary Stampede was a highly successful 10-day event. In fact, the 2022 event was the fourth-most attended event in the Stampede's more than 100-year history. That is, more than 1.2 million people went through the turnstiles.

Newsfile's PR Event for the Calgary Stampede

Newsfile partnered in our second annual Calgary Stampede PR event with our friends at Olympia Trust Corporate and Shareholder Services. During this event at the Wildhorse tent, we hosted clients, law firm partners, corporate governance, investor relations, public relations partners and other business colleagues.

Considering it was a beautiful, sunny day with a positive and fun atmosphere, there was a lot of excitement to be back in person. Moreover, it was great to celebrate successes with the Newsfile distribution service.

Indeed, Newsfile and Olympia have enjoyed amazing growth over the past few years. Therefore, celebrating resilience and progress within Stampede atmosphere was a highlight for many. Most importantly, it was nice to connect and celebrate our teams and clients and celebrate with all attendees.

Newsfile & Olympia Trust Corporate and Shareholder Services celebrate Calgary Stampede 2022

Newsfile & Olympia Trust Corporate and Shareholder Services celebrate Calgary Stampede 2022

A Look at the Calgary Stampede Event

Most know of the Calgary Stampede as, “The Greatest Outdoor Show on Earth.” Specifically, it comes complete with one of the world’s largest rodeos, chuckwagon races, parades, midway games and rides, stage shows, concerts and exhibitions.

In fact, it has grown into one of the world's richest rodeos, one of Canada's largest festivals, and a significant tourist attraction for the city.

The city takes on a party atmosphere during Stampede: office buildings and storefronts are painted in cowboy themes, residents don western wear, and events held at the Stampede and across the city include hundreds of pancake breakfasts and barbecues.

The 2022 Calgary Stampede parade marshal was Kevin Costner. Also, Mr. Costner and his band, Kevin Costner & Modern West, enjoyed a night of performing at the Big Four Roadhouse on the Stampede grounds.

Rodeo events include barrel racing, bull riding, tie-down roping, steer wrestling, saddle bronc and bare back.

Unquestionably, the Calgary Stampede Rodeo is one of the richest in the sport. To put it another way, the prize money of $1.5 million entices rodeo athletes from near and far.

Calgary Stampede's Role in Business Communications & Events

Undoubtedly, the Calgary Stampede exemplifies a social and party atmosphere. In addition, the Stampede plays a very important role in business, public relations (pr), networking and client relations.

Actually, business and investment meetings take place extensively throughout the city during this time. Also, travel to Calgary for these meetings during Stampede occurs from all corners of the globe.

This year, corporate events and participation at the numerous event tents and venues were back to pre-pandemic sponsorship levels.

Calgary Stampede 2022 Rings in a Successful Event

By all accounts, the 2022 Calgary Stampede posted a very successful year. Moreover, many event-goers, business people and others are looking forward to attending again in 2023.

Ready to send your event press release? Just leave everything to us!

Feel free to reach out to Newsfile for help with your press release needs at

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