Ever wonder what truly makes a press release stand out? At Newsfile, we’ve analyzed some of the most successful press releases from 2024 to uncover what makes them work.
These press releases capture attention, drive engagement, and leave a lasting impression.
Using total 2024 views as our metric, we’ve highlighted the most notable releases of the year. Total views represent the cumulative audience engagement across all of Newsfile’s general distribution channels, including Yahoo and Apple, after each press release was disseminated.
15 of the Most Successful Press Releases of 2024
Each press release in this section earned impressive total views across Newsfile’s distribution channels, including Yahoo and Apple.
These total view metrics reflect audience engagement after the press releases were distributed in 2024, making them some of the most notable of the year.
Myriad Uranium Initiates Geophysical Survey at Copper Mountain Uranium Project, Wyoming, USA (July 17 – 16,141 total views) Why It Works: This release focuses on action. Readers love to see movement—initiating a geophysical survey signals progress. The mention of Copper Mountain (a recognized location) catches the attention of mining investors.
Takeaway: Be specific, action-driven, and use credible details.
Bright Minds Is Unaware of Material Changes (Oct 15 – 36,169 total views) Why It Works: Curiosity drives clicks. “Unaware of material changes” leaves readers asking: Is something big happening? Investors want answers. Takeaway: Use intrigue to pull readers in, but stay clear and transparent.
Aisles Announces Jesus Ortiz Paz Rocks the Stage and the Boardroom as New Chairman (Jul 9 – 291,804 total views)
Why It Works: This press release introduced Jesus Ortiz Paz, a prominent influencer in the regional Mexican music scene, as Aisles’ new chairman. Combining his unique cultural appeal with Aisles’ AI-driven innovation created intrigue, supported by strong growth numbers.
Takeaway: Pairing an influencer’s niche appeal with cutting-edge AI technology generates buzz and broadens audience interest.
Shopify Q3 2024 Revenue Growth Accelerates to 26% (Nov 12 – 15,863 total views)
Why It Works: This release highlighted Shopify’s strong 26% revenue growth and expanding free cash flow margin, showcasing its market leadership and financial stability.
Takeaway: Clear financial wins from well-known brands consistently drive engagement and build trust with audiences.
Qtum Foundation Onlines 10,000 GPUs to Power Blockchain AI Ecosystem (Apr 22 – 28,319 total views)
Why It Works: Pairing blockchain with AI grabs attention, while mentioning “10,000 GPUs” highlights Qtum’s bold investment and commitment to innovation, positioning it as a tech leader. Takeaway: Combine trending technologies with bold, specific numbers to make your announcement stand out and convey credibility.
InMed Pharmaceuticals Targets Alzheimer’s (Aug 20 – 16,411 total views)
Why It Works: Alzheimer’s research deeply resonates with readers, touching on a critical health challenge. This press release stands out by combining innovative science with a focus on improving accessibility for patients.
Takeaway: Connect your updates to meaningful issues people care about, and emphasize how your work makes a difference.
HEALWELL AI Closes Two Acquisitions (July 2 – 10,761 total views)
Why It Works: This release highlights growth through strategic acquisitions while staying true to HEALWELL’s mission of improving healthcare and saving lives. Integrating AI into healthcare and research shows purposeful innovation, attracting investors and stakeholders.
Takeaway: Showcase bold moves like acquisitions, especially when paired with cutting-edge technology. Emphasize how these advancements benefit your audience and position your company as a leader.
Amex Exploration Delivers Exceptional PEA on Perron Gold Project (Nov 13 – 10,500 total views)
Why It Works: This release highlights impressive financial metrics and the promise of a high-margin gold project, drawing strong interest from mining investors. Takeaway: Emphasizing strong economic metrics and profitability potential builds trust and excitement among investors in resource-driven industries.
Suncor Energy Declares Dividend (Aug 6 – 15,151 total views)
Why It Works: Dividend announcements capture investor interest, reinforcing confidence in Suncor's financial stability and energy growth.
Takeaway: Shareholder-focused updates, like dividends, consistently attract and build trust with investors.
IAMGOLD Announces First Gold Pour at Côté Gold (Mar 31 – 17,226 total views)
Why It Works: A “first gold pour” is a major milestone in mining. It tells investors the project is on track, delivering results, and has long-term potential.
Takeaway: Celebrate big milestones and clearly show progress to build trust and excitement.
Fort McKay First Nation and Suncor Partner on Oil Sands Development (Mar 7 – 9,128 total views)
Why It Works: This release highlights a meaningful partnership with Fort McKay First Nation and a commitment to sustainability, reflecting a broader social and environmental impact.
Takeaway: Authentic partnerships that empower communities and prioritize sustainability strengthen public trust and corporate reputation.
GoviEx Uranium Provides Update on Madaouela Project (Jul 4 – 9,195 total views)
Why It Works: Updates on clean energy projects, like uranium exploration, resonate strongly with audiences due to growing sustainability concerns.
Takeaway: Energy exploration tied to sustainability fosters engagement and aligns with stakeholder priorities.
Bemax Receives Kroger’s Invitation to Attend Supplier Diversity Event (Jul 10 – 8,736 total views)
Why It Works: Bemax’s participation in Kroger’s supplier diversity initiative provides access to capital, technical expertise, and networking opportunities, enabling it to expand its distribution network while supporting community development.
Takeaway: Programs like supplier diversity initiatives help businesses grow and build connections with corporations and communities.
Jetpac Secures Strategic Investment from Japan’s Telecom Powerhouse KDL (Jul 4 – 6,714 total views)
Why It Works: Showcasing a strategic investment and international partnership highlights Jetpac’s role as a travel tech innovator with global growth ambitions.
Takeaway: Strategic alliances in tech-driven industries boost credibility, fuel innovation, and accelerate global expansion.
Baytex Announces Fourth Quarter and Full Year 2023 Results (Feb 28 – 21,904 total views)
Why It Works: Baytex's comprehensive financial and operational updates demonstrate corporate success and reinforce confidence in the oil and gas sector.
Takeaway: Highlighting both operational achievements and strong financial results helps build trust and shows the company's ability to deliver consistent value.
What We Learned About Successful Press Releases in 2024
How to Make Your Press Releases Successful
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Whether it’s a milestone announcement, financial report, or strategic partnership, our team ensures your news reaches the right global audience. We are here to make your news a success.
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