What 2,400 Press Releases Reveal: 11 Examples for a Winning Fall Strategy
- Melissa Strle
- Aug 29
- 4 min read
Updated: Sep 8
September isn’t just back-to-school season—it’s back-to-business season. To see how companies prepare, we analyzed nearly 2,400 press releases from publicly traded companies on TMX Newsfile this summer (July 1 – August 28).
The data reveals clear priorities. Financing & Capital Raises (25.5%) and Product Launches & Updates (24.8%) were the two most common strategies, together making up more than 50% of all announcements.
But what really captures the market’s attention? Our viewership data shows that while funding and product news are frequent, investors engage most with high-impact events like strong quarterly results, major strategic partnerships, and leadership changes.
In this post, you’ll see 11 examples that highlight both sides of the story—what companies rely on most, and the types of news that resonate most with investors in the fall.
11 Press Release Examples to Build Fall Momentum
1. Announcing a Strategic New Hire
Leadership changes send a powerful signal: your company is investing in expertise and ready for the next stage of growth.
Why it works: Announcing a CFO appointment just ahead of fall signals Avalon is preparing for year-end execution and a strong 2026. By spotlighting Crenshaw’s capital markets and critical minerals expertise, the release ties leadership change directly to strategy and shareholder value.
2. Launching a New Product or Service
Fall is an ideal time to introduce new offerings, aligning with Q4 planning and customer demand.
Why it works: By announcing its fall launch months in advance, Worksport creates a momentum driven growth narrative. The release quantifies the opportunity by tripling its addressable market to over $13 billion and projects 8-figure revenue in 2026, building investor confidence well ahead of rollout.
3. Unveiling a Key Partnership
Partnerships demonstrate momentum and collaboration, exactly what stakeholders want to see as companies shift out of summer and into the fall business cycle.
Why it works: Published just ahead of September, this release signals Enterprise is entering the fall with new momentum. By highlighting complementary strengths and a two-year agreement, the companies show long-term commitment while setting the tone for growth initiatives that will carry into 2026.
4. Highlighting a Seasonal Initiative
Tying announcements to the season adds timeliness and relevance. This is perfect for re-engaging stakeholders.
Why it works: Released on August 26, this announcement is a textbook fall kickoff. Valkea launches a fully funded exploration program while also appointing a new Exploration Manager, combining action and leadership to signal momentum heading into year-end.
5. Celebrating a Major Milestone
Marking achievements such as revenue milestones, record breaking results, or anniversaries reinforces stability and progress.
Why it works: Released on August 19 to coincide with the start of the fall semester, this announcement highlights a record 36,934 students across the OSU System. By tying enrollment growth to fall’s back to school energy, OSU shows momentum, community trust, and long term institutional strength.
6. Securing Funding or Financing
Show investors you’re resourced and ready for growth.
Why it works: Released in mid-August, this oversubscribed financing and additional warrant proceeds give Neotech fresh capital heading into the fall. Demonstrating strong investor demand and a clear funding runway signals readiness to execute on exploration plans through year-end and into 2026.
7. Showcasing CSR/ESG Initiatives
Fall is an ideal time to highlight year-to-date impact and outline commitments for the year ahead.
Why it works: Published in mid-July, this report sets the stage for fall investor communications. By detailing measurable ESG achievements and tying executive incentives to sustainability goals, Equinox Gold demonstrates accountability and positions itself as ready to deliver on 2025 priorities.
8. Entering a New Market
Geographic expansion demonstrates ambition and long-term strategy.
Why it works: Announced in early July, this partnership sets the stage for fall momentum by combining exclusive Canadian rights with expansion plans across the Americas. By linking Indigenous economic empowerment with global energy expertise, the companies position themselves for sustained growth into year-end and beyond.
9. Winning a Prestigious Award
Third party recognition builds credibility and trust.
Example: Wisr AI Named One of Canada's Top 100 AI Companies by All In Summit, Powered by Scale AI and Mila
Why it works: Announced in July ahead of the September All In Summit, this recognition ties Wisr AI’s innovation to Canada’s premier AI event. Awards timed around fall conferences elevate visibility, build investor confidence, and add extra credibility heading into year end.
10. Promoting a Major Event or Conference Appearance
Position yourself as an active, visible participant in your industry.
Why it works: This is a masterclass in strategic timing. SATO doesn’t just announce they’re attending a conference; they bundle it with their Q2 financial results. Published on August 27 for a September 8 conference, the release gives investors fresh data to discuss and a clear call to action: schedule a meeting to talk about these results. This approach turns a simple event announcement into a powerful tool for driving meaningful engagement.
11. Sharing Year-End Guidance/Outlook
Set expectations and build confidence as you approach year-end reporting.
Why it works: Released in July, this outlook frames expectations for the rest of the year while signaling discipline in capital allocation. By sharing production targets, spending plans, and even early 2026 optionality, Obsidian gives stakeholders a clear roadmap—strengthening trust ahead of year-end results.
Ready to Build Your Fall Momentum?
Whether it’s a strategic hire, a new partnership, or your Q3 results, the right announcement makes all the difference. Our team of experts helps companies craft and distribute press releases that get noticed and build investor confidence.
Contact Our Team Today
Call: 416-806-1750 Email: office@newsfilecorp.com
